His international experience and leadership skills were gained first in the world of advertising as an Account Director with McCann Erickson, then later as President of Dockers Casual Clothing (1994-1999) and Levi’s USA (1999–2001).
He has successfully led two $ Billion plus businesses and thousands of employees through both good and bad times and his insights on what builds both leadership and management success are combined with a down to earth, practical streak.
Today in his consulting practice, he uses two innovative brain-based technologies:
• The Benziger Breakthrough and the Benziger Thinking Styles Assessment (BTSA)
• The SalesBrain Neuromarketing method of “Selling to the Old Brain”
As a licensed provider of the Benziger Thinking Styles Assessment (BTSA), James’ primary focus is on making business run more effectively. He uses the Benziger Breakthrough to enhance both team building and the efficient alignment of people with business processes. For companies interested in implementing or adding to a corporate Wellness program, James also helps the development and implementation of successful strategies to better manage issues of stress and work balance.
As a SalesBrain Global Partner, James incorporates the latest findings from neuroscience, to provide a groundbreaking method of influencing any audience, from customers to employees to potential investors. The Sales Brain method of “Selling to the Old Brain”, the true decision maker, is unique and helps companies create and deliver compelling messages and close more business deals.
James originally studied Mathematics at the University of North London and holds an MBA (Hons) from the Solvay Business School in Brussels. He works closely with his Milan based business partner, Fabio Paron, in both of these brain-based areas.
